Link building is an essential part of any successful SEO strategy. It involves creating unidirectional hyperlinks, also known as backlinks, to a website in order to improve visibility on search engines. To create successful links, you need to know your audience and make a list of sites that attract them. You also need something of value to link to, such as a blog post, tool, research study, or graphic.
Guest blogging is one of the oldest link building tactics and involves writing an article for another website in your niche and linking back to yourself. You can also create advertising material and develop mutually beneficial relationships with influencers. Additionally, you can get a lot of links by launching revolutionary products that have never been seen before. To track the success of your link building efforts, you can use data about visitors who come to your site from external links.
Finally, avoid using blog comment sections for backlinks as they are not effective for SEO.