The 6 steps to a successful link building strategy Know your audience. Make a list of sites that attract your audience. Link building is the practice of creating unidirectional hyperlinks (also known as “backlinks”) to a website in order to improve visibility on search engines. Common link building strategies include content marketing, creating useful tools, email outreach, creating broken links, and Before creating links, you need something of value with which to create links.
It's often the home page of your website. However, most of the time, links are created to specialized resources, such as a blog post, a tool, a research study, or a graphic. Sometimes, these assets exist long before you start your link building campaign. Other times, these resources are created specifically with the goal of creating links in mind.
Guest blogging is one of the oldest link building tactics in the book. How does it work? You're writing an article for another website in your niche. You link to yourself from that article. Because this multi-chapter guide covers keyword research like no other online resource, it has been linked to it more than 37,000 times.
You can start with something as simple as a few tweets and then work your way up to creating advertising material. This is because links from authorized pages transfer more authority (also known as PageRank) to your site. In addition, you can develop mutually beneficial relationships with some of these blogs, which will provide more networking opportunities in the future. For example, if you launch a new product that has never, ever been seen before and that is truly revolutionary, you'll probably get a lot of links to your website as a result.
Here you'll see data about the visitors who come to your site from external links, that is, everyone who comes to your website through a backlink. While these summaries may not get you a lot of inbound links or leads right away, establishing relationships with influencers will help you gain strong links from authoritative sources in the future. Learn how to design a link building strategy that generates sustainable results, and what you should definitely avoid. No, but it's worth having these links, especially since reusing content like this is usually fairly easy to do.
Most publishers want to link to pages that are relevant to their audience, so the more relevant your page is to their audience, the more likely they are to link to it. For example, when you publish a graphic on your site, you get a link every time someone shares that graphic on their site. The more often your site appears on other social networks, the more likely it is that someone will see, share, and link to it from their website. While many website owners turn to blog comment sections to get their backlinks, that's not necessary or effective for your SEO efforts.
But what if, for example, you're Airbnb and someone links to your home page in a blog post where they talk about their trip to London?.