Link building is the practice of acquiring links to your website from other websites in order to improve visibility on search engine results pages (SERPs). It is the cornerstone of SEO and a crucial part of any online marketer or SEO's strategy. Link building involves creating unidirectional hyperlinks, also known as backlinks, to a website in order to increase its authority and rank higher on SERPs. Common link building strategies include content marketing, creating useful tools, email outreach, creating broken links, and link building.
Link building is a process that requires time and effort. It is important to create links from high-quality sites in order to transfer authority to your site and improve your ranking on SERPs. To do this, you must identify competing sources and techniques. You can use tools such as CBLT to find common backlinks and discover competing sources and techniques.
Additionally, you can use link alerts to receive email notifications with new links and protect your website from being attacked by a Google penalty. When it comes to link building strategies, it is important to create links from corporate sites as they are likely to be more authoritative than other sites. You can also use SERP reports to identify relevant and trustworthy pages that are likely to generate referral traffic and increase the authority of your site. Additionally, you can use link research tools such as LinkResearchTools to discover new, high-quality links. Finally, you can use outreach techniques such as emailing the owner of the website you want a link from and giving them a compelling reason to link back to you. This is a great way to get press coverage and links from highly authoritative sites such as The Huffington Post, Wired, and CNET.