The Difference Between Backlinks and Link Building Explained

Link building is the process of creating inbound links to your website. This is done by promoting your content on other websites and through social media. The more inbound links you have, the higher your website's ranking in search engines.

Backlinks

Backlinks (also known as “inbound links”, inbound links, or “one-way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks to be “votes for a specific page”. Pages with a lot of backlinks tend to rank highly organically in search engines. Backlinks and link building are two different methods for acquiring links.

Backlinks are website links related to the website to which you link. Link building is a process of acquiring links from other websites to improve the visibility and ranking of a website. Acquiring links you didn't ask for is the nirvana of SEO. It's always something you should strive for and build on in the long term.

To do this, you strive to make your website worthy of a link, either through a great product or aspect of your service, or by producing excellent content referenced by other websites. Basically, the more authority a site has, the more authority it can transmit to your site (via a link). We also found that, although they weren't shared many times on social media, “Why posts” and “What posts” tended to be linked quite often. Over the years, Google has actively penalized the rankings of websites that have tried to make excessive use of these techniques, often referred to as overoptimization in their link creation.

Sharing posts or the links to the posts on the official social media page is a proven way to gain immense reach. While low-quality link building techniques with spam content may work, they shouldn't play a role in the strategy of an organization that seeks long-term success in organic search. One of my most successful posts to date (in terms of links and organic traffic) is my definitive guide to YouTube SEO. But when you write awesome guest posts for quality websites in your industry, those links DO help.

Simply perform an analysis of your competitors' domain, check the list of sites that link to them, and scan it for clues about their preferred strategy. Now that you've seen what types of backlinks are the most useful for your Google ranking, it's time for me to show you how to start creating them. Often, sites receive spam links or questionable sites, which can adversely affect their ranking. Starting from the strategy of obtaining links through sites that accept the sending of articles to other methods of spam, there are numerous ways available in this regard.

While no brand should rely entirely on the backlinks requested, they are a great way to complete a comprehensive strategy and should be part of everyone's approach. But the decision can be easier when you have good relationships with other sites, making them more willing to link to your content. There are many factors that can influence the effectiveness of your link building efforts, including the quality of your content, the target audience you're targeting, and the type of links you're buying.