Link building is the process of acquiring hyperlinks from other websites to your own. It is a search engine optimization technique that increases your search engine ranking and visibility. A hyperlink (usually called a link) is a way in which users can navigate between pages on the Internet. Search engines use links to crawl the web, tracking the links between the individual pages of your website and crawling the links between entire websites. Link building is the practice of creating unidirectional hyperlinks (also known as “backlinks”) to a website in order to improve visibility on search engines.
Common link building strategies include content marketing, creating useful tools, email outreach, creating broken links, and offering linkable assets. Having a good number of links to a website indicates that the content found there is valuable. Both external and internal links provide more visibility to your website. In addition, links help Google and other search engines crawl your site. Link building is an important ranking factor in SEO, as it increases your traffic, sales, and position in Google's search results. To create links, take note of existing links and contact the webmaster of that site to report the broken link and instead offer a similar page, like yours.
You can also create as many links as you can to your linkable assets and channel all that “link flow” to the pages you actually want to classify through internal links. People won't link to your content unless they know it exists, and they won't know it exists unless you tell them about it. Neil Patel surveyed SEO professionals on which techniques were the most used for link building. It was so effective because it was based on the idea that a link could be seen as a vote of confidence on a page. Each of these strategies can be very beneficial to your online business for reasons other than acquiring links. When combined with a strong technical SEO base, excellent on-page SEO, excellent content and a good user experience, link building can be very effective in generating more organic traffic. As with anchor text, most white hat link building strategies give you little or no control over the location of the link.
For example, a blogger who just bought a new tool and loves it so much that he links it to the website that sold it to him.