Link building is an important part of SEO services because it helps search engines discover new web pages and determines which pages should rank higher in SERPs. Link building is the process of increasing the number and quality of inbound links to a web page. On almost any website, the page with the most inbound links is the site's home page. Therefore, if a page on your site is too far from the home page, the PageRank will decrease significantly before you reach the page.
Link building is important because links are one of the main search engine ranking factors. You can add links editorially manually with intention, but it's important not to spam the links or add them randomly. On the other hand, some authors link to pages for the opposite reason; they may be linking to a page they want to criticize or disagree with. Where you place the links is important and can directly influence the visibility and performance of the link itself.
Instead of reading all the details about how Google analyzes and evaluates links, it might be worth understanding why this algorithm even analyzes links in the first place. A common type of linkable asset is an infographic. It's a good strategy to present original research as a graphic to people in your niche. The search engine is much better at figuring out what types of links are (and aren't) useful to users.
This method of building links can generate benefits, such as referral traffic, or help position you as an opinion leader. Google and other search engines “crawl websites” to discover different web pages, so having your backlinks available can help engines find your site more often. A Backlinko case study also confirmed the direct correlation between rankings and the number of referring domains. Look for broken external links on sites within your niche and look for recommended content on your site that they can replace it with.
Talking, connecting and networking with other people in your industry, such as influencers, whether through social media or events, can help you create your website and get your content seen by more people who might end up linking to you. While it's important to look for new link building opportunities, it can also be helpful to keep an eye on previous backlinks you won but lost. It's not a good idea to focus on the raw number of links that are created, as you'll find that this sacrifices quality. When looking for link opportunities, practice asking yourself if you would continue to search for it if Google didn't exist or you would use links as part of its algorithm.