The Benefits of Link Building for SEO

Link building is an essential part of SEO services as it helps search engines discover new web pages and determine which pages should rank higher in SERPs.

Link building

is the process of increasing the number and quality of inbound links to a web page. It is important because links are one of the main search engine ranking factors. You can add links editorially manually with intention, but it's important not to spam the links or add them randomly.

On the other hand, some authors link to pages for the opposite reason; they may be linking to a page they want to criticize or disagree with. Where you place the links is important and can directly influence the visibility and performance of the link itself. Google and other search engines “crawl websites” to discover different web pages, so having your backlinks available can help engines find your site more often. A Backlinko case study also confirmed the direct correlation between rankings and the number of referring domains.

It's not a good idea to focus on the raw number of links that are created, as you'll find that this sacrifices quality. When looking for link opportunities, practice asking yourself if you would continue to search for it if Google didn't exist or you would use links as part of its algorithm. Link building is beneficial because it can generate referral traffic or help position you as an opinion leader. A common type of linkable asset is an infographic, which is a good strategy to present original research as a graphic to people in your niche.

Look for broken external links on sites within your niche and look for recommended content on your site that they can replace it with. Talking, connecting and networking with other people in your industry, such as influencers, whether through social media or events, can help you create your website and get your content seen by more people who might end up linking to you. Additionally, keeping an eye on previous backlinks you won but lost can be helpful. In conclusion, link building is an important part of SEO services as it helps search engines discover new web pages and determine which pages should rank higher in SERPs.

It is beneficial because it can generate referral traffic or help position you as an opinion leader. Additionally, talking, connecting and networking with other people in your industry can help create your website and get your content seen by more people who might end up linking to you.