Almost all good link building tactics revolve around outreach. This is INCREDIBLE information to form an outreach strategy. It tells us that our tools are useful for this demographic group of people (entrepreneurs) because they help them with a specific problem (SEO). Content Explorer is the best way to find people who meet the first criteria.
Just type a word or phrase and it will search almost 1 billion web pages for matching results. These sites effectively bring relevant, high-quality outreach perspectives to your inbox. Right away, we found more than 17,000 websites that mention “Ahrefs”. If you remember what I said during the outreach section, getting links to this type of content is about letting the right people know that it exists.
Do that and they could link it. However, with disclosure, you choose your goals precisely. Take our post on keyword cannibalization, for example. It has 216 backlinks from 25 referring domains.
Not all link building tactics are based on disclosure. This is exactly what the smart people at Neomam did with the interactive infographic “The 13 Reasons Why Your Brain Craves” that I showed you earlier. The final result? Well, I'm sure some black hat SEOs won't agree with us in this case, but we think it's more cost-effective to legitimately create links (p. ex.
Link building strategies refer to the techniques marketers and SEOs use to get other websites to link back to theirs. Link building is the practice of creating unidirectional hyperlinks (also known as “backlinks”) to a website in order to improve visibility on search engines. Common link building strategies include content marketing, creating useful tools, email outreach, creating broken links, and public relations. Creating broken links is the process of finding links that lead to 404 pages on other sites, contacting those sites and suggesting that they replace the 404 link with the one that leads to a similar page on your website.
It's a great way to get backlinks and, at the same time, offer value to the site, giving you the backlink. You can use a backlink analysis tool (mine is called SEO SpyGlass) to do this type of analysis. You can filter the results to find high-authority dofollow backlinks that return a 404 error. These Backlink Providers Are Now Your Prospects.
Visit the page where the broken link came from, see if you have a relevant page to replace it with, and if so, contact us to suggest a replacement. If it's really relevant, they could use your link because it helps them delete a 404 without having to take the time to find a good replacement. You just need to have something worthy of a link, it can be your product, service, business, brand or even personality. But before we finish with this tactic, it's worth mentioning that you're not limited to content or so-called “linkable assets” when doing this.
After creating the best piece and the tenth piece, you reach out to the people who link to your competitor's page and convince them that yours is a better resource to link to. But a good part of these links (I estimate 75%) were created because I presented the information as an image. An algorithmic penalty that specifically targets sites that use unwanted link building techniques (such as shady guest posts and blog comment spam). His partner, Samuel Quincy Edwards, identifies manual disclosure as the only link building tactic that has allowed him to build thousands of links.
On the other hand, when you create an image, you have something that bloggers will gladly use in their content (and they'll link to you when they do). When it comes to building links that work, recognize that people will naturally bond with you as your personal brand grows. I always do extensive social promotion in my articles before I start spreading the link, and I often use it as social proof for top-level influencers that the article is worth taking a look at. But to reach our new audience, we also needed to get links from other websites where these WordPress users could be found.
However, there are plenty of other proven ways to create the best links and increase your SERP ranking. There are several detailed guides to help you understand the concept of building broken links and how to do it right the first time. . .