Creating a successful link building strategy for a new website is essential for increasing its authority in the eyes of Google and improving its search engine rankings. Even the ninth and tenth positions have an average of more than 30,000 backlinks, so it's important to make sure you have great content before you start building links. Link building is the process of getting other websites to link to pages on your own website. Neil Patel is a renowned web influencer, Forbes-recognized top 10 marketer, and Entrepreneur Magazine's creator of one of the 100 brightest companies.
He is also a New York Times best-selling author and was named one of the 100 best businessmen under 30 by President Obama and one of the 100 best businessmen under 35 by the United Nations. According to Neil, you can have a 6,000-word article that is garbage or a 1,000-word article that comes out of the park. You don't need to be tech-savvy to create your own graphics; there are free online design tools available. Google's quality guidelines warn against excessive link sharing and similar partner programs that are carried out solely for the purpose of creating cross-links, so it's important to be aware of this when creating links.
If you have partners you regularly work with or loyal customers who love your brand, there are ways to get links from them relatively easily. You can also use tools like Dead Link Checker, Link Juice Recovery Tool and Screaming Frog to search for broken links on other websites. Julie Joyce is the owner of the link building company Link Fish Media and one of the founding members of SEO. She explains that although there is a lot of talk about generating inbound links, the essential ways to actually do it are rarely discussed.
It's important to know what matters to your target audience and where they hang out so that you can encourage them to link to your website. Blogs are great for link building because they have the unique ability to consistently contribute new material, generate conversations on the web, and obtain listings and links from other blogs. You can use tools like Ahrefs to find topics that bring 11,000 monthly views but haven't yet been covered on your blog. It's also important to be aware of bad links that you'll never want to replicate.
Link building strategies for new websites include researching competitor backlinks and reaching out to the same sources, using tools to search for brand mentions and requesting URLs for mentions that don't have them, and contacting influencers in your industry to request mentions and brand links. It's also important to avoid certain link building practices (like the plague) when doing your efforts. Even if you're just starting out, there are still ways to create noteworthy content on a tight budget and gain links organically.